Europe:
EBRS
The European Business Readership Survey (EBRS) provides marketing information on the business responsibilities and readership behaviour of the most influential business decision makers in Europe. Data is collected via a postal questionnaire. (EBRS universe size: 423,034)
www.ipsos-mori.com/media/ebrs.shtml
 
Germany:
LAE
Leseranalyse Entscheidungsträger is the decision maker survey, which measures the usage of commercially relevant print titles in the target group of professional decision makers. It covers approx. 40 business and/or politics print titles, decision competences and decision structures within the company. LAE is based on 4,000 interviews, representative for professional decision makers in public and private companies and institutions.
www.lae.de
 
AWA
Allensbacher Werbeträger-Analyse is a media market study, which measures consumer habits and their use of media. It is conducted by the Allensbach Institut for Demoscopy on behalf of approximately 100 publishers and TV channels. AWA covers 65.07 million Germans over the age of 14. The results are published annually in July.
www.awa-online.de
 
Nielsen Adspend
Nielsen Adsepnd research provides an objective third-party insight into the media activity of advertisers and their competitors. It supplies the information that advertisers need to run more effective campaigns and respond more quickly to competitors.
 
Switzerland :
MA Leader is analyses the use of magazines, newspapers and websites by Swiss decision makers, both French and German speaking. The 225,000 participants are divided into 'Leader' and 'Top Leader' categories. Both groups consist of decision makers aged 20 +, the differentiation between the two is salary, 100,000 SFR + for Leader and 140,000 + for Top Leader.
http://www.wemf.ch/de/print/maLeader.php
 
Czech Republic :
The LAE-CR survey focuses on decision maker's use of media and is representative of 344,000 members of the Czech population.
 
Poland :
PBC is a standard readership survey, which conducted on a sample of approximately 48,000 respondents per year and includes around 200 press titles.
http://www.pbczyt.pl/page.php?d=1&p=1&t=30&m=1&l=en